Tweeties, Meet the Online Swear Jar

Unless creatively justified, profanity can be brand damning instead of brand enhancing. For example, “Damn Near Obsessed with Steaks,” the ad tag boldly attached to the III Forks brand, effectively punctuates its fine dining product. Via the WSJ electronic news board’s scroll in the office lobby, the ad immediately corralled my attention. If dinnertime, I bet the anticipated succulence of a juicy NY Strip grilled to perfection is making your mouth water, right? The magnetism is adtastic though I’ve yet to indulge in the III Forks flavor.     

However, wherever adults are, both young and old with stunted vocabularies, profanity will also reside. The Internet, of course, is flooded with such along with the likes of authentic brands and brand imposters. Unless they mind their manners, Twitter users who toss profanity with salad frequency will risk subjection to the Online Swear Jar’s wrath.   

According to Urban Daddy, the Online Swear Jar website “scours” your Twitter feed like a pad does grease from a frying pan. If in swearing violation, you’ll be politely prompted for a donation.
Even if this site fails to deter a footballer fat cat like Jabar Gaffney who recently spewed a mouthful of venom following a loss to the Dallas Cowboys, perhaps it’s a start in encouraging public forum decorum.   

Now, if only someone would develop an online curse can for combing the N-word’s clutter, the foul language deal would be sealed. Seemingly, LeBron James, portrayed as “The Whore from Akron” in Scott Raab’s book, or someone in his entourage camp missed the politically correct memo about the hurtful term:

LeBron James (@KingJames)
11/16/11 1:35 AM
@HitBoy_SC U got a MONSTER record with that N*gg** in Paris homie!! 5X tonight straight in Miami tonight #Epic

To stay clear of the Profanity Police, keep it Clorox clean, Tweeps! Check out http://charityswearbox.com/.