Sunday, April 15, 2012

The Ins and Outs of Resume Swag



If you’re a manager, chances are, stacks of resumes have frequently infiltrated your pristine desk, signaling hiring time. Unarguably, weeding through throngs of initial candidate introductions just to land an ideal few is a chore most abhor. Sure, it’s daunting, but also a task I’ve had responsibility for tackling.  

When you think about it, everything changes. Social Media’s surge deserves mad props for propelling language and social mores to another level. So, why should resumes be immune from upgrade? Based on employment solicitations I’m periodically required to review, an outdated presentation format can crush a job seeker’s candidacy.

Whether you’re an out of touch hiring manager or anxious job seeker, take a look at the ins and outs of planting resume swag:   

1. Contact Info

IN: A professional email address and mobile phone digits

OUT:  Inclusion of physical address and business inappropriate email address (ex: baller100@hotmail.com)

 2. Job Description

IN: Achievement-driven content

OUT:  Task-focused content

3. Professional Experience

IN:  Limit to last 10 years of employment

OUT: Career history in its entirety, including first job fresh out of high school or college     

4. References

IN: Exclude from contents

OUT: “References Provided Upon Request.”

5. Length

IN: Single-page resume format is ideal with a 1 ½ page maximum

OUT: Excessive if it exceeds the preferred 1 ½ page limit

6. Volunteerism or Hobbies?

IN: Volunteerism is a resume bonus because it demonstrates a commitment to service.

OUT: Hobbies are irrelevant except when commonality with the hiring manager is struck.

 7. Cover Letter

IN: Inclusion

OUT: Exclusion

8. Jargon

IN: Avoid when not applicable to the position sought; include if it demonstrates the required industry command

OUT: Academia or technical language

9. Phrasing

IN: Exceptional communication skills demonstrated in public speaking and marketing collateral mastery. 

OUT: Good communication, both written and verbal, is too generic.

10. Unique Sales Proposition

IN: USP inclusion lends competitive distinction or why you’re best-suited for the position over your competition

OUT: USP absence defeats the sales purpose.

11. Social Media

IN: Inclusion recommended ONLY if representative of portfolio samples  

OUT: Link listing to showcase tech savvy  

What hasn’t changed is the fact that the resume remains a job seeker’s sales tool. Although incorporating the informational nuggets above may increase resume success, it’s advisable to consult a writing professional who is positioned by craft to brand you best.