Creativity + Credibility Equals Writing Success

Growing up, I revered reading more than dolling up Barbie. In fact, I gained an appreciation for the traveling privileges books afforded without having to pack a bag early on. Following my first love affair with Dr. Seuss’ colorful series, J.D. Salinger’s “The Catcher in the Rye” catapulted to my pre-collegiate favorite.

Of late, authors like Colson Whitehead, Jen Lancaster, Kathryn Stockett, and Sharifa Rhodes-Pitt have registered on my reading radar. Fast forward past the sterling credentials and Hollywood commercialization and their collective commitment to literary mastery is unmistakable. Still, I remain awed by the devices writers use to stamp their storytelling signatures since the creative writing process is exhaustive beyond pen, paper or keystrokes. 

Today, the ascension from aspiring writer to author is abbreviated in the digital age. While exposure to an array of new voices signals a reading bonanza, I have witnessed instances where some writers relegate quality to the back seat. Without fail, anyone who claims to wear the writing crown should extend the same attention to creativity to credibility. So, what’s credibility got to do with it? Everything, I’m afraid. If you’re serious about your craft, consider these suggestions for building credibility:

1.     What sets a good writer apart from a marginal one is adherence to grammatical and structural excellence, whether tweeting, posting to Facebook or blogging.   Your “A-Game,” inclusive of proofreading, should always be on.    

2.      Although some writers have been blessed with God-given talent, honing these skills via the scholastic route can produce polished results. If a full-fledged academic program is out of reach, seek instruction in a few specialized courses. You must continuously invest in your success to sharpen your storytelling weaknesses.    

3.     Like life, variety is writing’s spice. Make studying accomplished writers of different genres a habit. If you borrow from any author’s style, always emulate the best. 

4.      Join a book club. Because learning is not limited to the classroom, take advantage of opportunities to absorb the interpretations of fellow readers. Most readers are quite candid about their literary pluses and minuses. Furthermore, their insights are not only invaluable but often applicable to your work in terms of forging a strong audience connection.

5.     Do your research and never publish for byline’s sake alone. Sometimes it’s not advantageous, especially when the publication with which you align isn’t beholden to literary excellence.       

Five Tips for Aspiring Authors

While technology has doomed the traditional mortar and brick bookstore, self-publishing is burgeoning. Although vast publication options offer a dual bonus for the writer and the reader, weaving a story through the yarn of words remains an art. Sure, constructing that first novel is an arduous task and even if tears occasionally fill the page instead of ink, those who are passionate about it will keep at it.

Whether engaged in marketing communications or creative writing, cementing a connection with your targeted audience is critical. So if you’ve decided to take the creative page’s plunge, here are five tips to consider when embarking on the journey: 

1.  Stay True to Your Own Voice

Style and tone are inclusive of voice, however, voice is better explained by the example that two people who share an experience simultaneously will rarely recount in the same way. As a writer, I tend to tease with vivid details prior to serving the story’s meat. It’s important to me to whet the reader’s appetite continuously by saying things in an unexpected way. If I abandoned this storytelling style, my voice wouldn’t be consistent.          

2.  Aim for Originality

Give readers a new experience. Whether in movies or on the dramatic screen, story commonalities are a given. Spark interest by seasoning stories with different flavors or different twists and turns. Even with identical ingredients, what one chef prepares will never resemble another’s in presentation or taste. If too predictable or a rehash, the reader may hesitate to sink his teeth into what you’ve written.             

3. Develop Characters Carefully

Avoid character overload unless you’re prepared to give character development ample attention. Once I picked up a book where the opening chapters had so many characters that I quickly dismissed it. Ask yourself if some characters merit inclusion and whether your story would be equally impactful without their presence.  

4. Provoke Thought

I’m particularly fond of stories that make me think. Cram a book with TMI and it’s possible to turn the reader off or sacrifice his imagination. Create depth by stirring emotion’s pot through searing analogies. Add mystery to prompt the reader to wonder where the story is going next instead of giving a baseball game play-by play. Toss in the literary device of foreshadowing to unfold a story. After all, there’s no diehard rule that demands every story be told chronologically. 

5. Be Mindful of Word Choices

I’ll never forget the English teacher who gave this advice: When used properly, simple words are capable of creating a large impression. I’m not suggesting that you avoid big words but use them sparingly and keep in mind that no one wants to be held hostage by a dictionary.